Ok…what is SEO? Let’s start with the basics. SEO is short for Search Engine Optimization. If you’ve ever used search engines (Google, Yahoo, MSN) to find a website to cover a topic or certain business you’re looking for, then you’ve experienced the results of SEO. SEO is when the content and design of a website work in unison to speak to the search engines that scour the world wide web. When a website is optimized to its potential it will have the essential factors that allow the search engines to read and list your site. When the results of a search are displayed they are ranked in a specific order. The ranking is determined by a few factors:
1) Paid advertising (Sponsored links)
2) A well optimized website (Organic)
We won’t get into the paid advertising in this blog, but a well optimized website can make a HUGE difference in your website coming up at the top of the list, resulting in more traffic to your website. More traffic, more business! Just remember…be cautious of any SEO service that guarantees top rankings. Search engines frequently adjust their search criteria so SEO is an ongoing process. A #1 ranked site today can drop in rank tomorrow based on ever changing criteria.
Stay tuned for my next blog which will explain organically optimized websites. If you can’t wait then feel free to visit my website where I explain all about SEO.
